Description

Title: Senior Director of Marketing and Communications 

Division: Resource Development and Marketing 

Location: Pacific Northwest boundaries (remote/home office) 

Reports to: Chief Advancement Officer 

Status: Full-Time; Salary; Exempt 

Established in 1904, the United States Tennis Association Pacific Northwest (USTA PNW) is a 501c3 non-profit organization working to promote and develop the growth of tennis by providing access for all. As one of the 17 sections of the USTA, the national governing body of the sport of tennis, USTA PNW serves more than 1.3M tennis players, 200+ tennis facilities, and provides low-cost RecTennis afterschool and summer parks programs to 40,000+ participants. USTA PNW has cultivated over 300 community partnerships including schools, public parks, recreation, and shared spaces across four states. USTA PNW is the largest employer of recreational tennis jobs in the Pacific Northwest with more than 500+ full-time, part-time, and seasonal employees annually, creating new tennis jobs within the immediate communities served as a core initiative of embracing diversity and inclusivity.

USTA PNW believes that the game of tennis is a vehicle that can transform lives. Tennis promotes life-long fitness and wellness while instilling leadership and sportsmanship. The game also teaches teamwork, life skills, and builds stronger families and healthier communities. USTA PNW lives the mission daily, “to promote and develop the growth of tennis to inspire healthier people and communities everywhere.”  

USTA PNW was recognized for the first time as one of the 2024 Top Workplaces by The Oregonian! We are honored to be ranked eighth in our category, which includes organizations in the Recreation, Travel, Hospitality, and Entertainment sector. This award is a testament to our incredible staff and the collaborative, dedicated, and trusting environment we've built together.

To expand accessible play opportunities and to continue to ensure cost is not a barrier to entry, USTA PNW also manages and operates indoor tennis facilities. Vancouver Tennis Center (9 indoor and 4 outdoor courts), Galbraith Tennis Center (6 indoor courts), and Mint Valley Tennis Center (4 indoor courts) provide an industry-best experience and give back to the surrounding community all at an affordable cost. Learn more at www.ustapnw.org.

USTA PNW is seeking an experienced, innovative, entrepreneurial, creative, data-driven, marketing and communications leader to take our organization to the next level. We have a bold vision that calls for doubling the scope of our impact in seven years. Our success largely depends on our marketing strategy and tactics so that we can engage new players, donors, sponsors and providers. Recent third-party research suggests that there are an additional 1.3 million people who want to play tennis that currently are not. Not only is there a massive consumer acquisition opportunity, but the Senior Marketing Director of Marketing and Communication will also inherit an organization with a growth mindset that is prepared to invest in a marketing strategy and team that will tap our potential and live our vision. 

The Senior Director of Marketing and Communications - in partnership with the CAO and COO - will have the support and resources, branding, messaging, people, and platforms needed to build and sustain a long-term strategy that aligns with our growth goals. This leader makes data-driven decisions, leverages digital and AI-enabled platforms, and leads by example in guiding a creative, agile team and external vendors. 

As USTA PNW’s marketing lead, the Senior Director will refine, evolve, and own the organization’s marketing vision, ensuring alignment with mission and revenue goals. They will drive revenue, participation, and engagement across RecTennis, Facilities, Leagues and Tournaments, and donor engagement, while reinforcing USTA PNW”s brand promise as a mission-driven 501(c)3 nonprofit. The ideal candidate is a strategic leader and hands-on executor: consumer-obsessed, data-driven, digitally fluent, and skilled at turning vision into measurable results. 

Global Oversight: 

• Strategy and Vision – Refine, evolve, and own  a multi-channel marketing and communications strategy for diverse audiences, ensuring measurable growth in revenue, participation, and engagement.  
• Growth Driver – Champion an enterprise-wide growth mindset, using data-driven decision making and AI-enabled insights to drive participation, revenue, and donor engagement across all business units.
• Brand Stewardship – Safeguard and elevate USTA PNW’s global and program brands through authentic, audience driven  storytelling that builds trust with participants, donors, and partners. Ensure brand voice is consistent and resonates across communities.
• Innovation and Market Leadership – Research and implement best-in-class strategies, technologies, and platforms including AI powered tools to deepen consumer engagement. Monitor trends, market dynamics, and  participant/donor behaviors to adapt quickly and sustain long- term growth.
• Leadership and Team Development – Provide oversight and vision for the marketing and communications team, inspiring and scaling internal and external resources.. Lead from the trenches when needed, while also mentoring and empowering direct reports.
• Inclusive and Accessible Marketing – Ensure all marketing reflects inclusive and accessible practices that reduce barriers to participation, resonates across diverse communities, and aligns with USTA PNW’s mission of expanding access for all. 
• Go-to-Market Across Sectors (B2B, B2C, Fundraising) – Balance strategies for  1) Driving participation and registrations for direct delivery of events, programs and services(B2C); 2) Messaging and positioning for cultivation, stewardship and philanthropic fundraising and sponsorships (Fundraising)  and 3) Supporting and engaging with a network of third-party tennis providers (B2B) Deliver and adapt Go-To-Market plans at the pace of the sport and evolving community needs.
• Communication and Writing Skills – Represent  USTA PNW externally with strong communication and relationship building skills. Collaborate internally with leadership and staff to develop and oversee an annual marketing and communications plan that supports daily operations and long-term strategy.  

Key Responsibilities:

Strategy and Execution:

• Refine, evolve, and own USTA PNW’s multi-channel marketing and communications strategy, ensuring alignment with mission, growth,and revenue goals.  
• Translate high-level strategy into clear implementation plans that drive results across programs, fundraising, and partnerships. Oversee both earned and paid campaigns, ensuring the team executes effectively through digital, content, and grassroots channels.
• Partner with business-unit leadership  to align marketing expertise and  budgets with local market dynamics and programmatic needs. and prescribe plans with programmatic, local and historical knowledge.
• Set and manage ambitious growth targets for awareness, participation, and revenue, ensuring accountability across the team.
• Lead the execution of integrated marketing campaigns, traditional (PR, communications, print, local media and events) and digital tailored to unique programs and initiatives.
• Steward the marketing budget responsibly, balancing innovation and experimentation with accountability, and justify continued growth of funding, staff, and resources.

Growth and Engagement (Revenue, Participation, and Fundraising):

• Drive measurable increases in revenue, participation, and donor engagement through campaigns that reflect an enterprise wide growth mindset.
• Lead marketing and communication teams in creating aggressive awareness, revenue, and growth targets and meeting seasonal and annual goals effectively.
• Deliver measurable results against seasonal and annual goals, ensuring campaigns consistently achieve awareness, revenue, and participation objectives.
• Track and analyze real time ROI to remain agile, adjusting tactics quickly across programs, fundraising, and sponsorships.
• Develop strategies that deepen loyalty, retention, and re-engagement among participants, donors and community partners.
• Partner closely with fundraising to create campaigns that inspire donor acquisition, retention, and stewardship. 

Brand, Storytelling, Event Activation and Digital Innovation: 

• Safeguard and grow USTA PNW’s brand through authentic, participant and donor driven storytelling that inspires action.
• Lead the strategy and execution of event marketing and sponsorship activations (e.g., tournaments, facility openings, and community events such as 4 Days of Aloha), ensuring planning, promotion, and on-site engagement deliver measurable impact and brand visibility.
• Develop strategy for both earned and paid campaigns across digital and social channels, overseeing implementation by the marketing team (Digital Marketing Manager, Marketing Specialist, and vendors). integrating SEO/SEM, email, paid ads, and influencers.
• Oversee brand content strategy, providing guidance and approvals for content created for earned channels (social, email, website, PR) to ensure alignment with organizational goals.
• Create opportunities and platforms for stakeholders to share their own stories of impact, amplifying authentic voices.
• Champion the adoption of emerging technologies, including AI-enabled tools, optimize campaigns, support content development/testing, and strengthen analytics/reporting (e.g., Salesforce Einstein as NPC is implemented).
• Demonstrate philanthropic impact through compelling campaigns and content strategies that strengthen donor retention and re-engagement. 

Supervisory Responsibilities: The Senior Director of Marketing and Communications (SDMC) is the principal marketing and communications leader of USTA PNW and reports to the Chief Advancement Officer (CAO). In turn: 

Internal staff: Digital Marketing Manager, Marketing Specialist.  

External vendors: PR and Communications Vendor; Special Projects and Revenue Growth Vendor; and vendors for various digital platforms/tactics, website development and maintenance; and others as needed. 

Internal Relationships: Reports directly to the Chief Advancement Officer. Works cooperatively with all section staff and leadership as appropriate.

External Relationships: Engage with a wide range of stakeholders across the tennis ecosystem, including but not limited to USTA National staff, Vendors, outside company leadership, donors, and partners.

Travel Demands: Some travel across the Pacific NW to promote assigned USTA Programs and Services, promote Serve Tennis, meet with USTA PNW Member Organizations, and/or support USTA PNW events; attend various events, meetings, and training, as needed.  

Key Performance Indicators: When reviewing this position during the year, the following will serve as performance indicators:  

• Mid-year and Annual Reviews performed by Supervisor.  
• Achievement of specific objectives for areas of responsibility.  
• Evidence of high-quality customer service.  
• Evidence of performance of major duties.  
• Evidence of performance as a productive team member.  
• Evidence of effective internal and external relationships.  
• Evidence of delivering the USTA PNW mission.  

Work Environment and Physical Requirements:

• This position is performed as a remote/telecommuting role out of a home office environment typically.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with reasonable accommodations given. This position requires the ability to:
  • Operate standard office equipment, such as a computer (and its accessories), scanner, copy machine, printer, phone, or other home office equipment.
  • Occasionally move office products and supplies, up to 30 pounds.
  • Talk, speak or hear.
  • Use hands to finger, handle or feel; and reach with hands and arms.
  • Carry out repetitive motions regularly such as typing.
  • Respond to sounds and visual cues.
• The USTA PNW will comply with the Americans with Disabilities Act, and all amendments thereto, as well as any similar state laws and regulations.
• The USTA PNW will not discriminate on the basis of disability and will not regard any employee as having a disability.
• This position may need to work evenings and/or weekends based on position needs but typically works a Monday-Friday schedule out of a home office. 

Compensation and Benefits: 

• Salary rate dependent on prior work experience + year-end bonus potential (prorated).  The salary range for this role is $140,000-$150,000 annually based on experience level.
• 18 days of Paid Time Off annually.
• 12 Annual Paid holidays each calendar year.
• Potential relocation benefits available up to a pre-determined and agreed upon amount.
• 401k eligibility per plan rules (up to 4% company match, after one year of employment) and/or ROTH 401k.
• Opportunity to opt for Employer-Paid Employee Health/Dental/Vision insurance per current standards and plan rules. Employee contribution to payment for benefit plans is determined annually.
• Eligible for life insurance, short-term and long-term disability per current standards and plan rules.
• Eligible for additional benefits including: identity-theft protection, legal resources, health advocacy program, AD&D coverage, pet insurance, and other benefits.
• Opportunity to participate in flexible spending plans for healthcare and dependent care.
• Employee and Career Development focus and assets provided to each employee.
• Several discounted rates and products for employees including Columbia Sportwear, Nike, Adidas.
• Employer-owned laptop/computer, cell phone, cell phone plan, printer, and other appropriate home office equipment provided by the employer. 

Application Process: 

• All applicants must apply via the USTA PNW Job Applicant portal for consideration.
• Resume and current Cover Letter is required. Please include both attachments within the applicant portal for review by the hiring team.
• Applicants can combine Resume and Cover or submit as 2 different attachments via the ‘additional attachments’ option within the Job Applicant portal.

USTA PNW is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. USTA PNW is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know via email or phone at 503-718-3326. 

Requirements

Skills and Qualifications:

• Entrepreneurial and innovative spirit with a builder mentality; thrives in complex, changing markets and can translate opportunities into actionable strategies.
• Minimum of a Bachelor' s degree. Master’s degree preferred.
• 10+ years of progressive marketing leadership experience, ideally with nonprofit or sports/consumer-facing experience; including serving as the key driver in creating and executing strategy, proven ability to mentor and develop high performing teams while also leading from the trenches.
• Demonstrated success driving both earned revenue (program participation, memberships, events) and contributed revenue (fundraising, sponsorships).
• Deep knowledge of the marketing mix, brand development, and digital strategies, with demonstrated success in leveraging emerging technologies and AI-enabled tools to optimize campaigns, support content development/testing, and improve analytics/reporting.
• Experience with event marketing and sponsorship activations (community events, tournaments, facility openings, etc.), including the ability to lead planning and on-site execution and/or effectively manage external vendors to deliver high-quality activations.
• Proven ability to develop both earned and paid campaign strategies and overseeing team implementation (digital, content, grassroots).
• Experience overseeing brand content strategy, including guidance and approvals for content developed by team members and vendors to ensure alignment with organizational goals.
• Ability to design and optimize customer journeys across digital, grassroots, and fundraising touchpoints.
• Proficiency with modern marketing tools and platforms, including CRM, email, social, web, and project management systems (e.g., Salesforce, Tableau, Mailchimp, Meta, Google Ads.
• Strong ability to analyze data, measure ROI, and optimize campaigns for continuous improvement.
• Proven ability to develop and adapt Go-to-Market strategies across B2C, B2B, and fundraising channels, with measurable results.
• Skilled at creating content strategies and authentic storytelling that strengthen brand trust, inspire engagement, and position organizations for partnerships, sponsorships, and fundraising success.
• Excellent written and verbal communication skills, including copy writing, public speaking, and ability to build and manage relationships with diverse stakeholders.
• Highly organized and detail-oriented, with strong time management skills and the ability to manage multiple projects, budgets,  and deadlines across diverse brands and partners.
• Exceptional interpersonal and communication skills with the ability to communicate clearly, concisely, and effectively with peers, partners and senior management. 

Conditions of Hire:

• This position serves the Pacific Northwest Section (Oregon, Washington, Alaska, and parts of Idaho) and must reside within the PNW boundaries (Oregon and Washington strongly preferred).
• Must have the ability to continually pass a background check.
• Must complete the USTA Safe Sport online education course. Eligibility to be SafePlay approved and remain SafePlay approved through tenure at USTA PNW.
• Must register within ADP Workforce Now (payroll platform) to ensure proper tax and payroll recording.
• Authorization to work within the United States administered by a 3rd party vendor.
• Must sign the USTA PNW Offer Letter, Employee Handbook, and all required policies and procedures upon hire and as needed.
• Ability to fulfill the essential job functions as described with reasonable accommodations given.